PartsArena is now accessible for account customers of Williams and Co

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Trade only plumbing and heating supplier Williams and Co integrate PartsArena into their new ecommerce website

Williams and Co are an award winning independent merchant with over 40 stores across England. As a result of their new website development, the decision was made to include leading heating spares identification service – PartsArena.  The new Williams and Co online store will provide exclusive access for account customers to the PartsArena user interface embedded into the new Williams and Co website.  Logged-in users can identify the correct heating parts before adding them directly into their shopping cart.

The inclusion of PartsArena will enhance Williams customer’s experience and give confidence that the right part- first time is being selected. This will result in less chance of having to  experience a returns procedure for both merchant and customer. Williams and Co deliver same day, 7 days a week, 364 days a year to many locations across the UK, so PartsArena will enhance service levels and self-assist engineers when it comes to identifying heating spares.

Williams and Co have won the Builder’s Merchants Awards Best Customer Service of the Year 2019 and 2020, with judges noting ‘Williams is clearly the winner, as it’s passionate about its customers, and its customers are the core focus’.  The new PartsArena service affirms Williams commitment of passion for even better customer service.

 We want our website to be your one stop digital trade counter, and the introduction of PartsArena places us firmly in a position to offer a top notch boiler spares supply service alongside our existing product offering – Patrick Skilton, Commercial Director at Williams and Co

To find out more about what Williams and Co can offer, including how to access PartsArena, please go to


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